I feel like this campaign needs a bit of a setup. It’s worth the read, though.

Problem: Despite a massive multi-partnership re-launch, members were still using their card with just one partner.

Opportunity: How do we get members earning and redeeming with different partners to max out on the program’s full potential?

Idea: A gamified — and hyper-personalized — digital contest where using your Scene+ card with new partners earns you more chances to win big prizes.

How it works (see case video for the nitty gritty): Whenever a member used Scene+ with a partner, they’d be encouraged via social, email, and push notification to earn more contest entries with new partners.

All comms led to an interactive website where they could keep track of their progress, find out where to scan next, get bonus promos, and play the Scene+ It Win It game!

Key Result: Over $4.4 million in incremental spending at Scene+ partners.

CMA Awards – Environics Analytics Data-Driven Marketing Award – Silver

To promote WWF Canada’s 10-year plan to expand habitats, reduce carbon in the atmosphere, and lower industrial impacts, we launched “IRREVERSIBLE”, a poignant campaign with an urgent and hopeful message: there’s still time to prevent irreversible damage to the planet.

AToMiC Awards – Sustainability - Bronze
Communication Arts – Public Service Television – Winner
The One Show – Film: Under 50K Budget – Shortlist
Featured in 20th annual Cannes “Great Ads For Good” showcase

Ever feel like your vacation ended too soon? Aeroplan can help with that. When you book a 3-night hotel stay with your Aeroplan points, get a 4th night for free.

60-second informercial brief. Zero brand identity. Shoe-string budget. Sell funeral coverage. Go.

How do you promote the colours of KitchenAid’s iconic Stand Mixer? By matching them with something else iconic…like the CN Tower, obviously.

LIA - Billboard - Gold
Webby - Best Use of Native Advertising - Nominee
ADCC - Interactive Miscellaneous, Advertising - Silver
Press Coverage - Muse by Clio, AdWeek, AdAge

Presenting ‘Speak The Truth’, the award-winning conference identity for RGD 2019, where we poked a lot of fun at design truisms.

One Show - Shortlist - Integrated Branding
Communication Arts - Advertising, Integrated Campaign, Art/Design
ADCC - Merit Michael O’Rielly Best Copywriting Award
Graphis - Platinum “Lie Detector”

50% of Canadians don’t know their own neighbours, which is a pretty weird stat for such a friendly nation. Cue a cup of Tims to help bring people together.

In response to rising gun violence in Toronto, we partnered with the Coalition for Gun Control to raise public support for stricter measures on firearms. Our integrated campaign made national news, and most importantly, played a key role in facilitating the passing and Royal Assent of Bill C-71 — a bill that strengthened the federal firearms regulatory regime and provided law enforcement with better tools to investigate firearm related crimes.

AToMIC Awards - Tech Breakthrough - Silver
Lurzer’s Archive - Print Social & Environment
Obie - Print/OOH International - Silver & Bronze
Press Coverage - CBC, Campaign

A collection of pieces that feel deserving of a shout-out. My mom agrees.