To promote WWF Canada’s 10-year plan to expand habitats, reduce carbon in the atmosphere, and lower industrial impacts, we launched “IRREVERSIBLE”, a poignant campaign with an urgent and hopeful message: there’s still time to prevent irreversible damage to the planet.
AToMiC Awards – Sustainability - Bronze
Featured in 20th annual Cannes “Great Ads For Good” showcase
Fair warning: this one's a bit of a beast. Here's the full breakdown of how a personalized digital contest encouraged members to change their behaviour and generated more than $4.4 million in spending at Scene+ partners.
Problem: Despite a major multi-partner relaunch, most members continued using Scene+ with only a single partner, limiting engagement across the broader loyalty ecosystem.
Opportunity: Members needed a compelling reason to break existing habits and discover new ways to earn and redeem points across the partner network.
Idea: Create a personalized gamified experience that rewarded members for expanding their Scene+ behaviour. The more new partners they engaged with, the more chances they had to win.
How it worked: Using transaction data, members received personalized email, SMS, and social communications encouraging them to visit partners they had not yet used with Scene+.
Each interaction led to an interactive hub where members could track progress, unlock bonus offers, discover new earning opportunities, and play the "Scene+ It Win It" game to earn additional contest entries.
Key Result: Over $4.4 million in incremental spending at Scene+ partners.
CMA Awards – Environics Analytics Data-Driven Marketing Award – Silver
How do you promote the colours of KitchenAid’s iconic Stand Mixer? By matching them with something else iconic…like the CN Tower, obviously.
LIA - Billboard - Gold
Webby - Best Use of Native Advertising - Nominee
ADCC - Interactive Miscellaneous, Advertising - Silver
Press Coverage - Muse by Clio, AdWeek, AdAge
In response to rising gun violence in Toronto, we partnered with the Coalition for Gun Control to raise public support for stricter measures on firearms. Our integrated campaign made national news, and most importantly, played a key role in facilitating the passing and Royal Assent of Bill C-71 — a bill that strengthened the federal firearms regulatory regime and provided law enforcement with better tools to investigate firearm related crimes.
AToMIC Awards - Tech Breakthrough - Silver
Lurzer’s Archive - Print Social & Environment
Obie - Print/OOH International - Silver & Bronze
Press Coverage - CBC, Campaign
60-second informercial brief. Zero brand identity. Shoe-string budget. Sell funeral coverage. Go.
50% of Canadians don’t know their own neighbours, which is a pretty weird stat for such a friendly nation. Cue a cup of Tims to help bring people together.
Presenting ‘Speak The Truth’, the award-winning conference identity for RGD 2019, where we poked a lot of fun at design truisms.
One Show - Shortlist - Integrated Branding
Communication Arts - Advertising, Integrated Campaign, Art/Design
ADCC - Merit Michael O’Rielly Best Copywriting Award
Graphis - Platinum “Lie Detector”
A collection of pieces that feel deserving of a shoutout.
