To promote WWF Canada’s 10-year plan to expand habitats, reduce carbon in the atmosphere, and lower industrial impacts, we launched “IRREVERSIBLE”, a poignant campaign with an urgent and hopeful message: there’s still time to prevent irreversible damage to the planet.

AToMiC Awards – Sustainability - Bronze
Featured in 20th annual Cannes “Great Ads For Good” showcase

Problem: Despite a major multi-partnership relaunch, members were still using their card with just one partner.

Opportunity: How do we get members earning and redeeming across different partners to unlock the program’s full value?

Idea: A gamified—and hyper-personalized—digital contest where using your Scene+ card with new partners earns you more chances to win big.

How it works: Whenever a member used Scene+ with a partner, they’d be encouraged via social, email, and SMS to earn more contest entries with new partners they hadn’t used their card with yet.

All comms led to an interactive website where they could keep track of their progress, find out where to scan next, get bonus promos, and play the Scene+ It Win It game for extra entries.

Key Result: Over $4.4 million in incremental spending at Scene+ partners.

CMA Awards – Environics Analytics Data-Driven Marketing Award – Silver

How do you promote the colours of KitchenAid’s iconic Stand Mixer? By matching them with something else iconic…like the CN Tower, obviously.

LIA - Billboard - Gold
Webby - Best Use of Native Advertising - Nominee
ADCC - Interactive Miscellaneous, Advertising - Silver
Press Coverage - Muse by Clio, AdWeek, AdAge

In response to rising gun violence in Toronto, we partnered with the Coalition for Gun Control to raise public support for stricter measures on firearms. Our integrated campaign made national news, and most importantly, played a key role in facilitating the passing and Royal Assent of Bill C-71 — a bill that strengthened the federal firearms regulatory regime and provided law enforcement with better tools to investigate firearm related crimes.

AToMIC Awards - Tech Breakthrough - Silver
Lurzer’s Archive - Print Social & Environment
Obie - Print/OOH International - Silver & Bronze
Press Coverage - CBC, Campaign

60-second informercial brief. Zero brand identity. Shoe-string budget. Sell funeral coverage. Go.

50% of Canadians don’t know their own neighbours, which is a pretty weird stat for such a friendly nation. Cue a cup of Tims to help bring people together.

Presenting ‘Speak The Truth’, the award-winning conference identity for RGD 2019, where we poked a lot of fun at design truisms.

One Show - Shortlist - Integrated Branding
Communication Arts - Advertising, Integrated Campaign, Art/Design
ADCC - Merit Michael O’Rielly Best Copywriting Award
Graphis - Platinum “Lie Detector”

A collection of pieces that feel deserving of a shout-out. My mom agrees.